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Shares see biggest fall in 18 years, Nintendo: we can still grow

Nintendo DSi, blackFollowing Nintendo’s revision to its profit forecast, a move which some analysts are calling “too cautious“, Nintendo’s shares have since dropped by 12 per cent — the largest fall Nintendo has seen in 18 years. Company president Satoru Iwata yesterday attempted to address many concerns that the business may have peaked:

“I think it is true that new information penetrates through the Japanese market very quickly and that Japanese people tend to get tired of something new very quickly,” Iwata stated. “It is also true that the population is smaller when compared with that of other major markets, so it is inevitable that the market starts to feel saturated earlier than others.”

Citing previous hardware generations, he noted that the U.S. has twice the sales potential of Japan. Europe, where Nintendo’s marketing has improved since the GameCube days, also presents growth opportunities.

Iwata also mentioned that the Nintendo DSi was one method Nintendo used to “reactivate the Japanese DS market”. Regarding the Wii, he stated that it’s “not impossible for the Wii’s total sales to exceed the final installed base of PS2“.

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