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Kaz Hirai, current Chairman and group CEO of Sony, has been taking a lot of heat lately for his recent comments dismissing Nintendo and Microsoft as competitors and claiming PlayStation is the “official” industry leader.

“This is not meant in terms of numbers, or who’s got the biggest install base, or who’s selling most in any particular week or month, but I’d like to think that we continue official leadership in this industry,” Hirai told Official PlayStation Magazine.

“It’s difficult to talk about Nintendo, because we don’t look at their console as being a competitor. They’re a different world, and we operate in our world - that’s the kind of way I look at things.

“And with the Xbox - again, I can’t come up with one word to fit. You need a word that describes something that lacks longevity,” he added with a laugh.

Today Microsoft’s Aaron Greenberg responded to Hirai’s comments claiming that Sony is an “old hardware company that’s comfortable with its market position” and they’re “out of touch with where the industry and consumer is today”.

Tags: Kaz Hirai, Microsoft, PlayStation 3, Sony, Xbox 360